For high-frequency publishing (hundreds+/day), build a native CMS integration with a proper queue, batching, idempotency, and retry logic — it’s more reliable, easier to maintain, and cheaper per publish at scale. Use Zapier only for prototypes or low-volume workflows because of action limits, latency, and higher per-action costs. Deployment tip: instrument monitoring and backoff/retry from the start so you can migrate smoothly off Zapier later.

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