For non-dev PMs, Zapier is usually the safer buy: no engineering needed, broad integrations, quick prototypes, and low maintenance. Reserve Copilot/code-based scripts for cases that require complex transforms, strict security/compliance, high throughput, or long-lived versioned logic — and budget dev time for tests and monitoring. Start with Zapier and move to code only when you hit its limits.

Compare Zapier vs Make for integration coverage and limits: Compare Zapier and Make