Leonardo AI gives tighter control for consistent models and outfit swaps (custom-model training, inpainting, multi-image conditioning). Midjourney excels at premium, stylized mood but is less deterministic across campaigns. Quick workflow: capture 8–12 reference shots, train a custom model/LORA, lock camera/lighting and color terms in prompts, use inpainting for outfit changes, and keep prompt templates and seeds for reproducibility.

Compare them: Compare Midjourney and Leonardo AI