How to use Zapier+ChatGPT for automated lead enrichment
We want to call ChatGPT inside Zapier to parse inbound lead forms and infer company size, persona, and buying intent for CRM fields. Need practical Zap steps, prompt templates, and rate-limit/error handling guidance.
Answers
Approved replies, operator insight, and tactical follow-up from the community.
Quick recipe:
1) Trigger: form webhook.
2) Action: Send lead_text to ChatGPT with a system prompt that requires strict JSON (company_size, persona, buying_intent, confidence, evidence[]).
3) Use Formatter/Code to parse JSON and map CRM fields.
Prompt:
System: You are a lead-enrichment engine. Return only JSON with keys: company_size, persona, buying_intent (low|med|high), confidence (0-1), evidence[].
User: {{lead_text}}
Rate-limit: on 429 retry with exponential backoff (1m,2m,5m), log failures to a sheet and alert Slack.
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