How to use Zapier + ChatGPT to qualify leads
Sales ops engineer wants a reliable Zap that calls an LLM to parse form answers, tag intent, and write a one-paragraph summary sent to Slack and HubSpot.
Answers
Approved replies, operator insight, and tactical follow-up from the community.
Use Zapier: trigger on form submit → action sends form answers to ChatGPT with a system prompt that returns JSON: {intent, urgency, summary}. Use temperature=0 and a clear schema so outputs map reliably. Then add Zapier steps to post the one-paragraph summary to Slack and to upsert the HubSpot contact with tags and the summary. Map the JSON fields in subsequent Zap actions for stable automation.
CTA: See Zapier vs Make comparison: Compare Zapier and Make
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