How to build Zapier AI workflow for lead qualification
I need to auto-score Typeform leads, enrich them, and create HubSpot deals with minimal dev. Looking for step-by-step Zapier actions, sample prompts, and error-handling patterns for reliable production runs.
Answers
Approved replies, operator insight, and tactical follow-up from the community.
Quick Zapier recipe:
1) Trigger: Typeform → Formatter to normalize fields.
2) Action: ChatGPT (OpenAI) — prompt to return score 0–100, one-line rationale, and lifecycle stage. Sample prompt: "Score this lead (0-100) and give 1-line rationale and lifecycle stage. Input: {name, company, employees, budget, answers}."
3) Action: Enrich via Clearbit or HubSpot Enrichment.
4) Action: Create/Update Deal in HubSpot.
Error handling: add Filters/Paths, use Delay & Retry, and route failures to a webhook or Google Sheet.
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