How to use Zapier + ChatGPT to qualify leads
Sales ops engineer wants a reliable Zap that calls an LLM to parse form answers, tag intent, and write a one-paragraph summary sent to Slack and HubSpot.
Best tools for this use case
Based on the workflow in this discussion, these tools are useful starting points to review.
Zapier
Best general-purpose automation layer for connecting tools and processes quickly.
Make
Powerful automation builder for advanced visual flow design and multi-step operations.
n8n
Technical automation platform with strong flexibility, control and AI workflow potential.
Answers
Approved replies, operator insight, and tactical follow-up from the community.
Use Zapier: trigger on form submit → action sends form answers to ChatGPT with a system prompt that returns JSON: {intent, urgency, summary}. Use temperature=0 and a clear schema so outputs map reliably. Then add Zapier steps to post the one-paragraph summary to Slack and to upsert the HubSpot contact with tags and the summary. Map the JSON fields in subsequent Zap actions for stable automation.
CTA: See Zapier vs Make comparison: Compare Zapier and Make