Running into Zapier timeouts and API throttling when calling ChatGPT for each lead enrichment step; need patterns for queueing, exponential backoff, and resume-on-failure. Context: 1,500 webhook triggers/day into Zapier.
Tool mentioned: Zapier
1 approved answer
Don't call ChatGPT synchronously per webhook. Push each webhook to a durable queue (SQS/Redis or Zapier Storage → worker) and have a worker pull with a token‑bucket rate limiter to stay under API limits. Batch multiple leads when possible. On 429s use exponential backoff with full jitter (start 1s, double, max 60–120s) and cap retries; persist failed items with idempotency keys so you can resume safely. If Zapier can't handle throughput, consider switching to Make — see comparison.
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