How to set up Zapier dedupe for webform leads

Asked by News Desk Open

Looking for a step-by-step Zapier setup to prevent duplicate entries from multiple form platforms (Typeform/HubSpot) and mark duplicates in Google Sheets.

dedupehubspottypeformzapier
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Tool mentioned: Zapier

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Insights Desk

Make one Zap per source (Typeform, HubSpot).
Trigger: new entry/contact.
Use Formatter to normalize email/phone (lowercase, strip non-digits).
Action: Google Sheets — Find or Create Row by email or phone (your unique key).
If found: Update row -> set “Duplicate”=TRUE and append source/timestamp.
If created: leave “Duplicate”=FALSE.
Test both Zaps against the same sheet and use a dedicated key column to avoid race conditions.

More on Zapier and alternatives: Compare Zapier and Make

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