Zapier workflow for real-time lead enrichment

Use Zapier: Trigger = new lead (instant). 1) Webhooks POST to your enrichment API with the lead payload. 2) Use Formatter or Code by Zapier to parse JSON and pull out ‘confidence’ plus enriched fields. 3) Add Paths/Filters: if confidence ≥ 0.7 → write enriched fields to Google Sheets; if < 0.7 → write a row flagged “REVIEW” (or send Slack/email). Log raw responses to a hidden sheet and enable retries for transient failures.

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