YouTube expands likeness (deepfake) detection to all adult users

Smartphone displaying a biometric selfie scan overlayed with network nodes and blurred video thumbnails, illustrating YouTube likeness detection.

YouTube has opened its AI-powered likeness detection to all users aged 18+, letting people submit a selfie-style scan so the platform can search for videos that use their likeness and notify them on matches. The move raises immediate privacy, accuracy and governance questions.